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Liberty Risk is where real conversation meets real impact.

Each week, we sit down with veterans, operators, entrepreneurs, and everyday legends to talk about the moments that shape a life - the victories, the failures, and the lessons that come from living all-in.

Our listeners come for authenticity and stay for the connection. They’re here for stories that challenge, inspire, and remind them what it means to take risks and live with purpose.

Liberty Risk is more than a podcast. It’s a crew of people who share values of grit, freedom, and curiosity. They show up every week, share what they hear, and carry the spirit of these conversations into their own lives.

Pull up a chair and join the conversation - this is where the good stories live.

NEW EPISODES EVERY FRIDAY

Ep. 55: Jett Cruzz Lanoha

This one opens the way every great Liberty Risk episode should - with a shirtless man standing on a table, reciting the Frogman Toast from memory. Jett Cruzz Lanoha, former SEAL Team 3 operator, does the thing right, and what follows is a nearly-lost piece of SEAL culture that the old guys had to physically threaten him into learning. From there it only gets better.

Cruz's path to the Teams isn't your typical recruiting poster story. Tucson kid, Catholic school K–12, bouncing between working at Fleming's Steakhouse, Home Depot, and FedEx well into his late twenties - until a buddy turned him on to the Army and a recruiter mentioned the SEALs. He failed the ASVAB three times, got tutored by a girlfriend, earned his PST score, and made it through BUD/S at 28. His dad builds custom choppers and runs in biker circles. The apple doesn't fall far.

We get into the culture shift - the pirate era Teamguys vs. the new school, what gets lost when you clean up an organization that ran on controlled chaos, and why you actually need both the pirates and the choir boys for a functional team. Cruz came up in the later era and felt every bit of the shift. The hosts came up in the era that needed three DUIs to make chief. Neither side is entirely right. Neither side is entirely wrong.

Hotel Platoon at Team Three gets its full due. A crew Cruz calls the best years of his life - Steadfast, elite, and exactly the kind of guys you want next to you when a Hell's Angels affiliate decides the bar belongs to him. Full brawl in Temecula. OIC in flip flops. New guys straight out of BUD/S jumping in without being asked. Everyone escaping in a van ("let's go, Marines!" 😂). Chief handling the fallout. It's a masterclass in what leadership actually looks like when the textbook is on fire.

Then as a speciala guest, Cruzz's wife Marissa joins the pod. The one he married during BUD/S, sent divorce papers to while she was ill, and didn't see for eight years. The one he ran into by accident at an LA Fitness during Navy's Week in Phoenix, completely out of nowhere, and eventually remarried. She tells her side and pulls nu pucnhes. It's worth hearing. So is the conversation that follows about what it actually takes to build a partnership when one of you is wired to solve problems and the other one just needs you to shut up and listen.

He's also got a brand - Brother Apparel, launched after separating in 2025. Not operator merch. Lifestyle gear with an emphasis on living LIFE with STYLE. If you know, you know. The crew (who run an apparel company) go deep with him on how to actually build it right.

And the deployment stories. Dubai. Abu Dhabi. The Maldives - not on purpose. A $4,000 bar tab at Zuma that he didn't pay for. A porta-potty. A kind cab driver. An out-of-body experience at a beach concert that he did not sign up for.

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MEET YOUR LIBERTY RISK HOSTS

Ryan Williams

MEET RYAN

Ryan Williams spent 10 years in the SEAL Teams, then 8 as a civilian Instructor in the SEAL training pipeline (SQT).

During that time Ryan started his journey into entrepreneurship, launching his first clothing brand in 2007. Over the last 18 years, Ryan has worked behind the scenes with hundreds of brands & businesses.

Currently his companies, Industry Threadworks, and Archive 3PL, produce and fulfill apparel for a variety of brands.

Nick Betts

MEET NICK

With 47 months in combat as a sniper and a degree from the Los Angeles Film School, he bridges the worlds of warfare and storytelling.

His career spans global operations with the CIA, State Department, and DoD, followed by over 15 years in marketing and creative leadership.

From helicopters to film sets, he's built a reputation on precision, adaptability, and a relentless drive to get the shot - whether behind a rifle or a camera.

Kevin Kent

MEET KEVIN

Chief Special Warfare Operator Kevin Kent (BUD/S Class 200) spent 21 years in the SEAL Teams, mostly with Team 5, completing 9 combat deployments across war zones while racking up a medal haul that’d make a North Korean general jealous - though he somehow dodged the Good Conduct Medal (red stripes say it all).

After retiring, Kevin pivoted to Hollywood as an actor, stuntman, weapons trainer, and military advisor on productions like Fast X, Netflix’s Obliterated, and Jack Ryan.

He founded K-Squared Productions, directed award-winning short films, and runs high-risk executive protection gigs when he's not behind a camera. Based in San Diego, he’s a proud husband of 22 years and father to three grown kids - still thriving in the chaos, just with better lighting.

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