This week on Liberty Risk, the crew sits down with long time friend and fellow entrepreneur, Peter Lemke for a wide-open conversation about business, relationships, risk, and learning things the hard way. 

Pete walks through his path from Arizona to Southern California, launching a limo bus business that came with equal parts cash flow and complete insanity - one employee even stole a party bus and some cash, they found the bus 24 hours later with the employee and a h00ker in the back. 😂

Between the party-bus chaos, unreliable employees, legal landmines, and the moment Uber and Lyft flipped the entire industry upside down, it was one helluva ride.

The lesson is clear: trust your gut, adapt fast, and understand that managing people is usually harder than the business itself.

From there, the conversation moves into Peter’s later ventures, including marketing, the ups & downs of restaurant ownership, and his current focus, Dropkick Brew. He breaks down acquiring and rebranding a coffee company during the pandemic, navigating manufacturing and distribution headaches, and what it takes to land major partnerships with brands like Tito’s and retailers like Costco.

Along the way, the crew dives into bigger questions: shifting work ethic across generations, how technology and social media are reshaping business and communication, and why adversity still matters. They also get real about relationships, therapy, and the unique pressure of working with a spouse or close friends in something as stressful as a business.

It’s honest, funny, and unfiltered. If you’ve ever thought about starting a business, scaling one, or just want to hear how things actually go when the plan blows up, this episode delivers exactly what Liberty Risk is about: real stories, hard lessons, and plenty of laughs along the way.